![]() ![]() ![]() He puts forth two key assertions: firstly, the traditional assumption that three factors underlie popularity falls short of capturing its essence and secondly, popularity stems from word of mouth.īerger introduces the typical views on product popularity, which commonly attribute it to three factors: affordability, quality, and advertising volume. Additionally, we’ll showcase real-life examples and offer practical tips on how to tailor them to your own product or concept.īerger’s analysis centers on the origins of widespread popularity, encompassing ideas, products, and internet content. Our insights will include a blend of psychological research and alternative viewpoints, providing a more nuanced perspective on Berger’s strategies. Part Two delves into his three-step approach for generating word of mouth: attract, engage, and benefit your audience.Part One of our guide examines Berger’s reasoning for why word of mouth reigns as the top influencer of popularity.Berger offers tips on how to use word of mouth to popularize products, art, articles, and ideas. For something to be contagious, it must be interesting enough to spark conversations. Contagious by Jonah Berger suggests that word of mouth is the key to making things popular. ![]()
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